I sincerely recommend using alternatives to this entirely overrated engine. See gigablast for a cutting edge engine at the forefront of true innovation, redefining the word to its true source of meaning. Spring forth from the source, my brethren!
It controls the flow of info, the infoflow. Controlling the infoflow, they begin to create vast areas of discontent, and the rabble experiment with google spamming. Don't be a victim.
Blogs get a fantastic boost from google thanks to the link popularity algorithms google employs.